Found a startup that AI-Enables people
We invest in completely new founders to help them build things that enable everyday workers with AI.
We guide new founders to build
AI-Powered Products
That make a specific task 10x easier
In a specific industry, each cohort
Who do we invest in?
The earliest stage founders
Pre-idea, pre-company, pre-product, pre-customer, pre-revenue
Who studied at one of the top 5 universities in the UK
Who are potential future executive leaders
We invest
£250K
in 6 companies
every 6 months
Our target outcome
We invest in founders who can lead companies along a roadmap to an early exit where they:
Sell the company
for +$1M
within the next 3 years
Are you an ideal investment?
- Clearly intelligent
- Ambitious
- Uninspired by the prospect of being a cog in a corporate giant
- Want to pursue a career as an entrepreneur
- Want to learn about the full cycle of business from end-to-end, as fast as possible
- Want to see what you're really capable of?
- But not sure where to begin
- Wants to achieve an early-exit startup success within the first few years of your career
- Interested in working in AI
- Technically inclined
If we invest in you, you will learn
Technical AI product-building skills
- How to build AI Assistants on top of the OpenAI API
- How to build function-calling AI agents that can interact with everyday software products (e.g. email, docs, CRMs, etc)
- How to build a user interface for customers to access your product
- How to build an extension for Chrome, VSCode, Microsoft Office, or wherever your customers do their work
Executive leadership skills
- Team building
- Financial management and modelling
- Strategic planning
- Go-to-market strategy
- Crisis management
- Investor relations
Domain expertise
- Interview dozens of customers
- Attend workshops from industry veterans and investors
Product Development
- How to conduct user interviews
- Creating an offer
- How to build a high-converting landing page quickly
- Done-for-you vs done-with-you vs do-it-yourself
- How to prioritise what to build
Customer Acquisition
- Identifying Customers and Distribution Channels
- Customer acquisition metrics for startups
- Building high-converting landing pages
- How to launch
- Why you shouldn't run ads as a startup
- Cold email
- Organic content
- Referral programs
- Sales calls
- Pricing Strategy
Growth & Scaling
- What is growth?
- Growth KPIs and Metrics for startups
- Product market fit
- How to set up and interpret product tracking
Fundraising fundamentals
- Understanding the process for raising capital
- Liquidation preferences
- Priced rounds
- Determination preferences
- SAFE notes
- Option pools
- Information rights
Cohort schedule
Submit the online application
We'll read your application within 7 days and get back to you with a decision of whether we'd like to interview you quickly. Apply individually, or as a team. You'll have to submit a 3-minute video introduction as part of this process.
Interview with us
If we think you're a great fit, we won't waste any time, and we will have you schedule this within a week of applying. We will ask you simple questions about your aspirations, your cofounder relationship, and previously impressive things you've done. Do not expect trick questions or brain-teasers.
Hear back within 48 hours
We know your time is valuable and we will let you know whether you've been accepted onto the upcoming cohort within two days.
Join the Discord network
Join the exclusive private online community. Here you'll be able to access our team, your cohort, and mentors.
We'll incorporate a company for you
This process can be complicated and easily screwed up. Our legal partner will help you get this right.
Move to London
If you're not already based in central London, we will help you to relocate, and pay for travel and accomodation during the batch.
Kickoff
Meet in-person with our team and your cohort, at the HQ, for an introductory keynote welcome talk, and to learn about what to expect.
Meet the batch
Meet your high-calibre peers, who've gone through the same interview process and succeeded, and have the same aspirations as you.
Unlock the knowledge bank
We've created a comprehensive set of technical guides, playbooks, and checklist best-practices, which is all available to the cohort online, in the "knowledge bank".
Meet serious mentors from the industry
You will meet people who've spent their careers in the industry and achieved massive success. Later, you'll have the opportunity to schedule office hours with them to get specific help.
Attend fundamental workshops from our team
Although in practice, you really have to live these lessons to learn them, we will try to teach you fundamental startup dos and don'ts.
Learn about the industry
You'll hear workshops from industry veterans and get the chance to speak to dozens of people doing everyday jobs in the industry. Your job here is to understand their problems, and think about what solutions an AI Copilot could be built for. At the end of this phase, you'll be an expert on the industry.
Access the technical founder's toolkit
Because every company we invest in has the focus of building an AI Copilot, there's a lot of boilerplate and specific technical lessons that apply broadly. All of this is available in the "technical founders toolkit", accessible through the knowledge base.
Build version zero
This will include a landing page, tracking, a sales funnel, and a process that solves your customer's problem.
Launch
Follow our checklist playbooks for a successful launch across Reddit, TechCrunch, and ProductHunt to get your first early users.
Get warm introductions to customers
We'll create a market of employees from the industry that currently struggle manually doing the task you're AI Copilot helps with.
We set up a cold email funnel for you
Cold email is painful to do manually, but delightfully effective when automated. If you need to book sales calls to make money, this will fill your pipeline.
We'll schedule continuous organic content for you
We'll help to generate content that can be shared across social channels like LinkedIn, X, YouTube, Instagram etc. This build reputation, demonstrates expertise, and creates another channel of leads who can convert into customers.
Use office hours to solve problems
You will have the opportunity to book individual time with our team, and veteran industry mentors for when you need to talk through a specific problem that our partners have prob
We'll help create your roadmap towards a successful early exit
The outcome for all of our companies and founders is a successful exit - where the company is sold, and the equity in the company converts into something tangible. This can be a difficult path to navigate, and is often overlooked. We'll help you to plan it out.
Raise your next round
At the end of the cohort, we'll host a demo-day. Here, we'll create a market of investors that want to invest in early stage AI companies like yours, and help you secure seed funding to take the company to the next level.
Prerequisites
- Do I need to have already incorporated a company? No
- Do I need to already have customers? No
- Do I need to have an idea? No
